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www.RunReflective.com and Utah County Health Department encourage being seen

PROVO, UTAH (July 7, 2014) - - Utah runners could get hit with something unexpected in the next two weeks. Cash for wearing reflective clothing.

RunReflective.com -- a non-profit, Utah County-based safety group focused on increasing awareness of runner safety -- will giving away money and prizes to runners on the street who wear reflective clothing during dark hours next week.

In Utah, approximately forty runners, walkers and other pedestrians will be hit and killed this year and another thousand will be injured. Most of these incidents occur at night, even though there are fewer runners/walkers on the streets during dark hours. "Wearing reflective clothing instead of just bright clothing is the best and most effective way to be seen by drivers at night," said Susan Chapman, Project Director for RunReflective.com. "Distracted drivers are a major cause of death to runners and other pedestrians." Utah is one of the leading states with the most runners per capita.

"It has never been so dangerous to be a runner during dark hours," said Chapman. "White clothing is not enough. You may be seen at 250 feet, but it takes a car traveling 45 miles per hour 250 feet to stop. A runner in dark clothing is not seen until fifty feet. So a runner in dark clothing would be hit and the car would still not be able to stop for another 200 feet."

What Can Drivers See?

Chapman said that eight out of ten drivers who hit runners or other pedestrians at night didn't even see them. "Drivers can see reflective clothing at over 1000 feet away," said Chapman. "That gives the driver much greater time to become aware of runners and plan ahead. A reflective vest, belt or hat could save your life," said Chapman. "The more you wear the more likely they are to see you."

Chapman, a long time early morning runner herself, said she has had many close calls and feels like reflective has saved her life on more than one occasion. "Drivers appreciate runners, walkers and bicyclists who wear reflective."

Over the next two weeks, RunReflective and the Utah County Health Department will be taking to the streets, rewarding runners and walkers wearing reflective tape, vests, hats or markers. The give-away blitz is part of a campaign to raise awareness, and will also be part of a social media.

"We will be wearing reflective vest ourselves," said Chapman. "We will be loud and only women will approach the runners. We will also have the runreflective.com logo on our vehicle. There should be no mistake about who we are."

Run Reflective logo

Over $2000 dollars of prizes has been given away as part of the groups non-profit Facebook and awareness campaign to save lives. For more information or to donate to the project visit www.runreflective.com or their facebook page www.facebook.com/RunReflective.

Over $2000 dollars of prizes has been given away as part of the groups non-profit Facebook and awareness campaign to save lives. For more information or to donate to the project visit www.runreflective.com or their facebook page at www.facebook.com/RunReflective.

The Utah County Health Department is committed to promoting the health of our community by preventing avoidable disease and injury by monitoring the health of our community, responding to public health emergencies, and assuring conditions in which people can be healthy. For information on UCHD programs or services, please visit www.UtahCountyHealth.org or call 801-851-7000. You can also now follow the UCHD at www.FaceBook.com/uchealth, www.instagram.com/UtahCountyHealthDept, www.twitter.com/uchd, or www.pinterest.com/uchd. The UCHD is a partner with Utah's Public Health Departments.

Documents

Run Reflective Logo

car graphic

Related Links

Run Reflective.com web site